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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Rupert Potter : mCommerce

ISBN : #1908293276 | Date : 2013-08-01

Description :

PDF-d991e | mCommerce is gaining traction and all of the recent surveys on the subject expect it to continue to grow quickly. However it is little understood. For example, what is the difference between mCommerce and eCommerce on a mobile device? When should a browser based solution be used and when should an app be used? Should a solution include a digital wallet? And, if so, what type of wallet? Too many o… mCommerce


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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #1622730208 | Date : 2014-12-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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by Paul Marsden : F-Commerce Handbook

ISBN : #007180613X | Date : 2012-06-01

Description :

PDF-c303c | The 10 Secrets to Selling on the World’s #1 Social Network Facebook is the perfect tool for reaching out to customers. Now, you need to take the next step and make it pay by selling on Facebook. The f-Commerce Handbook shows you how. From the co-editors of Social Commerce Today, The f-Commerce Handbook delivers practical guidance, proven strategies, and best practices to profit from Facebook as … F-Commerce Handbook


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F-Commerce Handbook by by Paul Marsden

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by Urs E. Gattiker : Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)

ISBN : #1461436028 | Date : 2012-10-29

Description :

PDF-5db79 | Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization’s social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This bo… Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science)


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Social Media Audit: Measure for Impact (SpringerBriefs in Computer Science) by by Urs E. Gattiker

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by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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Young Consumer Behaviour: A Research Companion by by Ayantunji Gbadamosi

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by Tobias von Martens : Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)

ISBN : #383491598X | Date : 2009-03-25

Description :

PDF-2700c | Tobias von Martens entwickelt ein Managementmodell für die Kapazitätssteuerung unter Berücksichtigung des Kundenwertes. Dazu systematisiert er Umfeldfaktoren und Entscheidungsoptionen im Rahmen des Revenue Managements und konzipiert Vorgehensmodelle für die erforderlichen Managementaufgaben. Er gibt Entscheidungsempfehlungen und leitet aus Simulationsstudien Implikationen für die praktische A… Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition)


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Kundenwertorientiertes Revenue Management im Dienstleistungsbereich (German Edition) by by Tobias von Martens

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Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar! PDF




by Aliza Risdahl : Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar!

ISBN : #1598691449 | Date : 2007-10-01

Description :

PDF-9ede9 | A strong internet presence is an increasingly vital part of business success. “Streetwise[registered] eCommerce” walks small business owners through the ins and outs of building a profitable, effective cyber strategy.Readers will learn how to: create and manage an e-mail list; design a website; build an online community; and market and sell online.From the big picture to the nitty-gritty details, … Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar!


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Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar! by by Aliza Risdahl

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Chief Marketing Officers At Work PDF F8f636a51

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Chief Marketing Officers at Work PDF




by Josh Steimle : Chief Marketing Officers at Work

ISBN : #1484219309 | Date : 2016-08-05

Description :

PDF-12690 | This book contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target, Linda Boff of GE, Brian Kenny of the Harvard Business School, Trish Mueller of The Home Depot, and Seth Farbman of Spotify.This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup a… Chief Marketing Officers at Work


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Chief Marketing Officers at Work by by Josh Steimle

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Marketing Through Turbulent Times PDF




by Jenny Darroch : Marketing Through Turbulent Times

ISBN : #0230237304 | Date : 2009-10-23

Description :

PDF-f2863 | Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today’s difficult environment but will also lay the foundation for innovative growth opportunities…. Marketing Through Turbulent Times


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Marketing Through Turbulent Times by by Jenny Darroch

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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54cCw] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) PDF




by Gordon R. Foxall : Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research)

ISBN : #0704413760 | Date : 1993-11

Description :

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Cognitive Style and Use: Innovativeness for Applications Software in Home Computing – Implications for New Product Strategy (Working Papers in Consumer Research) by by Gordon R. Foxall

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: Conference Proceedings Trends in Business Communication 2016

ISBN : #3658172533 | Date : 2017-03-08

Description :

PDF-a99b6 | These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documen… Conference Proceedings Trends in Business Communication 2016


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by C. Kerns : Trendology: Building an Advantage through Data-Driven Real-Time Marketing

ISBN : #1137479558 | Date : 2014-11-11

Description :

PDF-bb99f | *Selected by Amazon’s Editorial Team as a Best Business Book of the Month*Recognized as a medalist for Marketing/PR, Axiom Best Business Book AwardsShould an airline be talking about the royal baby? What’s a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They’re strange, they’re different… and they are… Trendology: Building an Advantage through Data-Driven Real-Time Marketing


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by Kurt Baumberger : Innovation Navigation: How To Get From Idea To Reality In 90 Days

ISBN : #0990896412 | Date : 2014-11-24

Description :

PDF-204ee | Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customers actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, mar… Innovation Navigation: How To Get From Idea To Reality In 90 Days


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Innovation Navigation: How To Get From Idea To Reality In 90 Days by by Kurt Baumberger

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