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by A. Smart : Risk-Based Performance Management: Integrating Strategy and Risk Management

ISBN : #0230301320 | Date : 2013-10-31

Description :

PDF-1144e | Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals…. Risk-Based Performance Management: Integrating Strategy and Risk Management


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: Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

ISBN : #3319173162 | Date : 2015-05-28

Description :

PDF-28ff6 | This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international service… Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)


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by Jason Alba : I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives

ISBN : #1600052320 | Date : 2013-02-11

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PDF-eeb4b | Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while marketing used to requi… I’m on Facebook–Now What??? (2nd Edition): How To Use Facebook To Achieve Business Objectives


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by Vanessa Haselhoff : Patientenvertrauen in Krankenhäuser: Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen (Applied Marketing Science / Angewandte Marketingforschung) (German Edition)

ISBN : #3834926310 | Date : 2010-09-28

Description :

PDF-7cd3f | Vanessa Haselhoff untersucht die Rolle und die Bildung von Vertrauen im System Krankenhaus. Sie analysiert Einzelinterviews mit Patienten und leitet ab, wie sich Vertrauen bildet und wie sich verschiedene Vertrauensebenen beeinflussen. Die interdisziplinäre Betrachtung des Phänomens Vertrauen ermöglicht die Ableitung von Implikationen für das Krankenhausmanagement…. Patientenvertrauen in Krankenhäuser: Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen (Applied Marketing Science / Angewandte Marketingforschung) (German Edition)


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Patientenvertrauen in Krankenhäuser: Eine qualitative Analyse zur Bedeutung, Bildung und unterschiedlichen Vertrauensebenen (Applied Marketing Science / Angewandte Marketingforschung) (German Edition) by by Vanessa Haselhoff

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by Daniela Lehr : Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)

ISBN : #3835004794 | Date : 2006-09-26

Description :

PDF-bf83c | Daniela Lehr zeigt, unter welchen Bedingungen das Kundenbindungsmanagement einen Beitrag zum Sanierungserfolg von Unternehmen leisten kann, und präsentiert Handlungsempfehlungen für die Praxis…. Kundenbindungsmanagement und Sanierungserfolg: Explorative Analyse der Wirkungszusammenhänge (Forum Marketing) (German Edition)


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by G. Hopkins : Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA

ISBN : #0230239730 | Date : 2010-05-07

Description :

PDF-8a318 | Star-Spangled Soccer charts America’s 25-year journey to becoming a soccer nation, the key business, decisions, personalities, and events that shaped its growth, and the developing perfect soccer storm that will propel its unstoppable march forward. The book takes its lead from a single premise that the granting of the 1994 World Cup to the United States set in motion a chain of events that has … Star-Spangled Soccer: The Selling, Marketing and Management of Soccer in the USA


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by Jake Bernstein : Strategies for the Electronic Futures Trader

ISBN : #0071352325 | Date : 1999-12-30

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PDF-9f8b0 | While tremendous growth and excitement are evident in electronic day trading of stocks, there is another area where the same technology and trading techniques will have an equal impact – electronic trading in futures. In this book, Jake Bernstein brings his expertise to bear on this phenomenon and discusses a wide range of trading strategies geared especially for electronically trading the futures… Strategies for the Electronic Futures Trader


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Strategies for the Electronic Futures Trader by by Jake Bernstein

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by Richard Veryard : The Component-Based Business: Plug and Play (Practitioner Series)

ISBN : #1852333618 | Date : 2001-01-25

Description :

PDF-00717 | There has been a phenomenal growth in autonomous business services, fuelled largely by the internet and e-business. New business architectures are emerging, in which an enterprise is configured as a dynamic network of components providing business services to one another. Component-Based Business constitutes a radical challenge and tries to help improve how we think through the practical difficult… The Component-Based Business: Plug and Play (Practitioner Series)


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by Mike Daisey : 21 Dog Years: A Cube Dweller’s Tale

ISBN : #0743225805 | Date : 2002-06-04

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PDF-decda | Boy meets dot-com, boy falls for dot-com, boy flees dot-com in horror. So goes one of the most perversely hilarious love stories you will ever read, one that blends tech culture, hero worship, cat litter, Albanian economics, venture capitalism, and free bagels into a surreal cocktail of delusion.In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: se… 21 Dog Years: A Cube Dweller’s Tale


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Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics) PDF




by Amy Van Looy : Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)

ISBN : #3319219898 | Date : 2015-09-15

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PDF-d3521 | This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit fro… Social Media Management: Technologies and Strategies for Creating Business Value (Springer Texts in Business and Economics)


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by Art Saxby : The Growth Gears: Using A Market-Based Framework To Drive Business Success

ISBN : #1599325896 | Date : 2016-02-18

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PDF-158d1 | WHY DO THE BEST RUN COMPANIESOFTEN HAVE THE HARDEST TIME GROWING?Are you running a highly successful company that just doesn’t seem to be growing?You may be so operationally focused that you’ve ignored one of the most importantaspects of an expanding business―working from a market-based perspective. In TheGrowth Gears, Art Saxby and Pete Hayes share their linear method of transforminginto a … The Growth Gears: Using A Market-Based Framework To Drive Business Success


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by Anthony G. Bennett : The Big Book of Marketing

ISBN : #0071621253 | Date : 2010-01-11

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PDF-d5079 | “A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate execut… The Big Book of Marketing


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: Text and Beyond: Issues in the Mobile Marketplace (Media and Communications–Technologies, Policies and Challen)

ISBN : #160876933X | Date : 2010-07-01

Description :

PDF-d786d | Mobile devices, once associated only with voice telephone service, have become the launching pads for new data-driven technologies and services. This book addressed the mobile marketplace in the US, including the contours of the mobile market place and factors affecting the adoption of new mobile applications…. Text and Beyond: Issues in the Mobile Marketplace (Media and Communications–Technologies, Policies and Challen)


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ISBN : #0955606977 | Date : 2009-02-15

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PDF-27028 | Social Media Marketing – How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem Social media marketing is a mechanism to interact with a set of online social media conversations from a marketing perspective, based on converged media (since conversations span technologies and media). Social media marketing is measurable via a … Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem


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by Ralf T. Kreutzer : Internal Branding: Ein zentraler Baustein des Corporate Reputation Managements (essentials) (German Edition)

ISBN : #3658068884 | Date : 2014-09-24

Description :

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